Wednesday 5 September 2012
McDonald's furthers Glocalisation efforts in India
McDonald's has just opened its first ever vegetarian restaurant. The restaurant has been opened in India where both local Hindus and Muslims can eat vegetarian food. McDonald's is increasingly adapting to local markets in order to gain a greater share of the market. McDonald's is currentlky poorly represented in India, so it is hoped that vegetarian restaurants will increase their market share.
http://www.bbc.co.uk/news/business-19479013
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