Can Tripadvisor be Trusted?

The UK Advertising Standards Agency (ASA) has forced Tripadvisor to remove statements from their website saying that reviews made on their website can be trusted. The site which has over 50 million users every month has been accused of hosting fraudulent reviews because they do not ask for identification or verification from people posting reviews. Tripadviosr has become increasingly popular by the growing number of individuals booking there holidays independently, rather than booking packages.

http://www.bbc.co.uk/news/technology-16823012